How to choose a company name

Once you have decided you are going to incorporate a company in Australia, you must then decide on the company name.

By Richard Chatten-Hague

Your company name must show its legal status. For example, it must include ‘Proprietary’ or ‘Pty’ in the name if it’s a proprietary company. It cannot be a name that is already registered to a company or business and cannot include certain words or phrases.

It is also usually advisable to check if your proposed name is similar or identical to any registered or pending trademarks. It is possible to use the Australian Company Number as your company name.

You can check if your proposed company name is available by using the handy name availability checker tool on the home page of our domestic website here. 

Alternatively you can search ASIC’s company register directly on ASICs website, using this link here. 

At ABN Australia, we have significant experience in managing the needs of international businesses looking to establish a company in Australia - ranging from large international listed businesses right through to smaller enterprises looking to set up a regional sales or administrative office.

Should you be looking to incorporate a company in Australia, contact our friendly and professional team today.

Published: 5th September 2023