When would I reserve a company name?
If you have a particular name in mind, and it's available, then you may want to secure this name before registering the company (particularly if there may be some delay before the company is registered).
How do I check if a name is available?
You can check the National Names Index to see if that name is already taken. This is a free company name search available on the ASIC website here. Alternatively, you can check if the name is available when completing our online form, which links directly into ASIC's servers.
What are the rules on names I can reserve?
ASIC will reserve a name only if it is available. A name is available unless the name is:
- identical to a name that is reserved or registered under the Corporations Act for another body; or
- identical to a name that is included on the national business names register in respect of another individual or body who is not the person applying to have the name; or
- unacceptable for registration under the regulations - for example, if it is restricted (like "ANZAC") or inappropriate.
Although a name may be available, a company or a person with a similar name may bring a claim of unfair competition or 'passing off' against your company. You should seek advice as to how to protect against this possibility.
How do I reserve a company name?
You will need to lodge an ASIC form 410 with ASIC. ABNAustralia.com.au offers a product to reserve a company name, just select this service option from the main menu.
How long does it last?
The initial reservation period is 2 months. Each subsequent renewal is also for 2 months. However, ASIC advises that only under exceptional circumstances will more than two extensions be granted.
- Frequently Asked Questions
- Checklist for Registering a Company
- Company Name Availability
- How to Protect Your Company Name (trademarks)
- Special Purpose Companies
- Charitable organisations
- Pre-registration: Reserving a company name
- Pre-registration: Thinking about the Structure
- Registering the Company
- Post-registration: Notifying ASIC of changes to the Company