Some terms are restricted

Some words and phrases cannot be used without the approval of a government minister. Some examples include:

  • 'building society'
  • 'trust'
  • 'university'
  • 'chamber of commerce'

You can't use words that could mislead people about a company's activities. This includes associations with Australian government, the Royal Family, or any ex-servicemen's organisations. ASIC may also refuse a name if it's considered offensive or suggests illegal activity.

The following are examples of restricted terms. You must seek additional approval before you can use them in a company name:

  • Bank, Banker, Banking, ADI, credit society, credit union, etc.
  • Friendly Society
  • GST
  • Guarantee
  • Incorporated
  • Made in Australia
  • Police, policing
  • Royal
  • RSL
  • Sir Donald Bradman
  • Starr Bowkett
  • Stock Exchange
  • Trust or trustee